Toasting Shakespeare with his favourite tipple
In the late 16th and early 17th century William Shakespeare was a one-man marketing machine for sherry. Many of his plays mention the joys of ‘sack’ (the then name for sherry), with the most oft-quoted being Falstaff’s claim in Henry IV:
If I had a thousand sons, the first humane principle I would teach them should be, to forswear thin potations and to addict themselves to sack
Today, we paid homage to the Bard in a toast organised annually by José Luis Jiménez – probably the world’s leading expert in sherry’s role in literature and film.
We met at the monument to Shakespeare in Parque Gonzalez Hontoria – the enormous park where Jerez’s Feria is held every spring.
Finally we toasted Shakespeare with a glass of his favourite tipple.