Supermarket sweep

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3 Responses

  1. Lorcan says:

    Looking forward to this series of articles; it’s very tempting to simply write about obscure wines that will appear in a handful of specialist retailers (whom we should support as much as possible, as you say).
    But since some 70% of people do their wine buying in Supermarkets it is important to engage with these drinkers also. Hopefully if they find a sherry style they appreciate they will then progress to rarer wines in the specialist shops.

  1. February 12, 2016

    […] the next destination on our supermarket sweep is Tesco. It’s the biggest supermarket chain in the UK, and it’s rare to find a town that […]

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